The MENA Cristal Festival was created in 2005 in order to introduce a new competition for advertising in the Middle East and North Africa. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore benefits from the characteristics which made the success of the Cristal Festival (in Switzerland).
This event has been created as the First Advertising Festival for the Arab Countries and it gathers all the communication industry actors in the region: advertisers, advertising agencies, media agencies, production houses, directors, research companies, TV producers… in a series of rich and convivial exchanges.